commercials

Search Engine Optimization is a critical linchpin in the success or failure of your advertising campaign.

If someone searches for Kay Jewelers, then no problem. But, if they decide instead, “Hey, I’m here, I might as well just type in ‘jewelers’ or ‘engagement rings’ just to see,” there could be a problem. If you search Google for engagement rings, Kay doesn’t show up until page 4, well after they have been reminded of several competitors, if he perseveres until page four at all. Not only that, but along the way several benevolent sounding web sites offer what sounds like unbiased information. If they decide to check out those, they may decide to buy over the Internet, or direct from China, or whatever.